interest.sg
Singapore’s Financial Optimisation Platform
02 Brand direction
Interest Singapore · Identity showcase
The Balanced
System.
A structured identity for making every part of household finance work together—clearly, calmly and with purpose.
Primary identity02 / D2
interest.sg
Singapore’s Financial Optimisation Platform
CashCPFDebtYield
01 · Identity
One system. Every financial moving part.
The symbol brings different resources into a stable, open structure. Blue signals comparison, amber highlights opportunity, and Carbon Green keeps the identity grounded.
MasterApp / PWA16 px
interest.sg
interest.sg
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interest.sg
02 · Visual system
Confident colour. Measured hierarchy.
A warm, structured palette gives financial information authority without looking like a bank, broker or trading platform.
01
Carbon Green
#173B36Primary authority
02
Mineral Teal
#2E7066Structure & guidance
03
Allocation Blue
#4267B2Comparison & data
04
Warm Sand
#EEE8DDCalm neutral surface
05
Amber
#C88B3APriority & opportunity
06
Soft White
#FAF8F3Primary canvas
TypographyBuilt for clarity
Built for clarity
at every scale.
IBM Plex gives the identity an intelligent, neutral voice. Noto Sans SC preserves the same clarity in Chinese.
Aa
IBM Plex SansHeadings, body & interface
Make every dollar work together.
新
Noto Sans SCSimplified Chinese
新加坡家庭财务优化平台
IBM Plex Mono · Financial dataS$128,450
3.85%24M+S$4,218
03 · Website direction
A calm home for complicated choices.
The product experience turns allocation into a visual language: clear modules, stable baselines and one obvious next step at a time. This is a branding application—not a final interface specification.
interest.sg
Built for Singapore households
Make every part of your money work together.
Compare cash, CPF, mortgage and safer-yield options in one transparent plan—with assumptions, trade-offs and sources shown.
No sign-up needed to start
✓ Neutral✓ Source-backed✓ Informational
Your opportunity mapIllustrative
Potential improvement+S$4,218/ yr
CashCPFMortgageYield
Build liquidity bufferPriority · keeps S$24,000 accessible
→Optimise idle cashPotential uplift · S$1,740 / year
→Review mortgage strategyCompare repayment trade-offs
→Illustrative scenario only. Not financial advice.
Responsive applicationMobile
Your next best action
Put idle cash
to work.
Potential uplift+S$1,740/yr
Informational calculation
Hierarchy that survives small screens.
One ranked action, one outcome and one clear disclosure remain visible without overwhelming the user.
Product languageComponents
S$68,000SGD
PositiveInformationAttention
Source & assumption
Rate used: 3.85% p.a. · updated 02 Aug 2026
View source ↗!
Liquidity trade-off
This option may lock funds for 12 months.
Dark applicationResults
Household positionWell balanced.
82/ 100
Well balanced.
Two opportunities remain.
S$24kLiquidity3.85%Best yield
04 · Email system
Recognisable in every inbox.
Transactional communication stays clean and useful: the symbol leads, amber signals action, and every message ends with a calm informational disclaimer.
interest.sg
WELCOMEYour financial picture starts here
Welcome, Jamie.
Bring your cash, CPF, debt and mortgage into one clear view. We’ll help you compare the next best actions—without hiding the assumptions.
01Add your position02Compare options03Review trade-offs
interest.sg
REPORT READYFinancial optimisation report · 03 Aug 2026
Your plan is ready.
We found three actions worth reviewing, ranked by expected impact, liquidity and confidence.
Estimated annual improvement+S$4,218Illustrative estimate
05 · PDF & reports
Financial clarity worth keeping.
Reports feel premium and editorial, while the modular system makes rankings, assumptions, risks and source references easy to scan.
interest.sg
PRIVATE & CONFIDENTIALHOUSEHOLD FINANCIAL OPTIMISATIONYour money.
Your money.
Working as one.
Prepared for Jamie Tan
03 August 2026
interest.sg/report01
interest.sg
YOUR PRIORITY PLAN · 02Ranked next-best actions
Three opportunities.
One balanced plan.
Estimated annual improvement+S$4,218Illustrative estimate
01Protect liquidityKeep 6 months accessibleFIRST
02Optimise idle cashCompare eligible rates+S$1,740
03Review mortgageModel early repaymentCOMPARE
Illustrative report designinterest.sg
interest.sg
SOURCES & ASSUMPTIONS · 08Transparent by design
See what every
number depends on.
ASSUMPTION 01Eligible cash rate3.85% p.a.
Applied to the portion above the recommended liquidity buffer.
01Published product rate02 Aug 2026
02CPF interest references01 Jul 2026
03User-provided mortgage rate3.10% p.a.
Important
This report provides information and calculations, not personalised financial advice.
Source references remain linkedinterest.sg
07 · Brand toolkit
A system designed to scale.
From a 16-pixel favicon to a wide report cover, every asset repeats the same balance of structure, openness and forward movement.
↗◎▥≡✓?
Rounded geometry · 2px keyline · open corners
Use proportion to show connected resources—not decoration.
High-contrast dark tile for small digital surfaces.
Clear.
Calm.
Explainable.
Show the number. State the condition. Explain the trade-off. Link the source.